Servers which host your website are on 24/7. Every time someone visits your website, your server draws power to load your website. Our websites are hosted on servers in an Equinix data centre who achieved 92% renewable energy globally in 2019. Additionally we offset 100% of our overall business carbon footprint, with Greenfleet.
Speed is vital… 47% of people expect a website to load in 2 seconds or less. And websites that load fast, save power. For these reasons, we design with minimalism in mind, we use clean code, we have server caching enabled and we use Content Delivery Networks (CDN) to improve load-times worldwide.
Your website will be designed and optimised for user experience (UX). It will be clean, modern, and interesting. It will also have minimal pages for speed and energy efficiency. Oh, and don’t forget, it will be designed to convert your site visitors into leads and customers.
We are not a big agency with a large office, lots of staff and massive electricity bills. We work freelance, using laptops. What environmental impact we do have we offset with Greenfleet. Because we are small you will also benefit from friendly, professional, personalised and passionate assistance throughout the website design process.
If the internet were a country, it would be on track to become the fourth largest CO2 emitter on Earth after the U.S., China, and India. – Source
